Breitling is a watch company that was started in 1884. For the longest time it turned its business exclusively to manufacturing and developing the most accurate and dependable time tools they could, spending all of their power on precision.
Their dogged loyalty to quality was responsible for most of the developments which result in the modern day watch. They helped pioneer the wrist watch (as opposed to the pocket watch), they combined the wristwatch with chronograph features, they patented the automatic windup mechanism, and many, many, more.
They were considered the number one watch brand for aviators because they needed very precise tools for their jobs (which is why most of their branding features planes and pilots).
Their watches are designed for the hardworking professional who depends on accuracy. Historically, Brietling made chronographs, not watches. Its designs don't reflect leisure or luxury, but rather reflect dependence and utilitarianism.
Their dogged loyalty to quality was responsible for most of the developments which result in the modern day watch. They helped pioneer the wrist watch (as opposed to the pocket watch), they combined the wristwatch with chronograph features, they patented the automatic windup mechanism, and many, many, more.
They were considered the number one watch brand for aviators because they needed very precise tools for their jobs (which is why most of their branding features planes and pilots).
Their watches are designed for the hardworking professional who depends on accuracy. Historically, Brietling made chronographs, not watches. Its designs don't reflect leisure or luxury, but rather reflect dependence and utilitarianism.
This shows in their crisp, aggressive designs. They don't seek to simplify their watch face, but rather reflect the complexity and brilliance of their inner workings.
No comments:
Post a Comment