DAVID YURMAN

Although Yurman's style has become more uniform, and now that he is a player in the "big luxury brand" game, his style is still very distinct. It seems that he loves concentric and parallel lines. He uses his metal very boldly, and makes large attention grabbing pieces with it.

If Yurman were to have a signature, it would most definitely be a rope pattern. Most of his work has a twisted band of metal on it at least somewhere, if not the entire piece itself.

His approach to design seems to be with fashion in mind. The directness of his designs allows for his pieces to be worn with many different outfits and for any number of occasions. Aside from being bold, his work is very strategic, and a definite must for any fashionable lady.